connection

5 Ways to Be More Authentic on Social Media

Any business can have a social media presence. The challenge is creating one that is authentic, engaging and helps to build trust and authority – one where you stay positive but also keep it real. This can sometimes feel like walking on a tightrope! Unfortunately, most of the info on social media has created a …

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Build Lasting Connections With Your Ideal Patient

When you’re just starting out your practice, it’s tempting to take on every type of patient regardless if they’re a great fit or not. You don’t want to turn anyone away because: you have a genuine heart to help others you need patients in order to build your practice and quite frankly, keep the lights …

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3 Powerful Habits of Thriving Practitioners

Running your own alternative healthcare practice comes with a mix of emotions. For clinicians just starting out, you’ve finally finished your education and have the excitement and fresh enthusiasm of wanting to serve. For the seasoned practitioner, you’ve established your roots and have grit from making it through a number of ups and downs. Whether …

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How to Market in Your Ideal Patient’s Language

Have you ever had someone walk up to you in the middle of the grocery store? Their face lights up as they smile and say, “Hey you!!” Soon, the two of you are chatting it up, but the reality is… you have NO idea who they are. Nada. But surely you must know them since …

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10 Signs Your Patient May Not Be the Best Fit – and What to Do About It

Getting a new patient can feel exciting. You’re meeting someone new, and you have the opportunity to help them live a healthier life. The day comes when you meet them for the first time. But soon after you open the door or hop onto that Zoom call – something goes wrong. You aren’t communicating well …

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How to Be More Confident on Camera

Facebook Live, YouTube, IGTV – we’re in an age where video reigns supreme. While video is nothing new, it continues to grow in popularity with consumers and businesses. But shooting a video of yourself can feel awkward and intimidating. You might be thinking: Where do I point the camera? Does this outfit make me look …

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Attracting the PERFECT Patient!

It’s probably not the first thing you thought about when getting into the health and wellness space, but if you’re reading this blog, there’s a good chance that you already know the importance of attracting your ideal patient. You wouldn’t go to a physics professor for a demonstration of contemporary dance, would you? Of course, …

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