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Grow Your Practice by Avoiding These 5 Common Instagram Mistakes

Ever wonder why Instagram is sooooo darn popular?  It makes sense if you think about it. We as humans loooove visuals, and on IG, images and videos take center stage. You can add filters, create mini-videos, and share them all with your followers. It’s no wonder why Instagram is the second most-used social media platform …

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5 Ways to Be More Authentic on Social Media

Any business can have a social media presence. The challenge is creating one that is authentic, engaging and helps to build trust and authority – one where you stay positive but also keep it real. This can sometimes feel like walking on a tightrope! Unfortunately, most of the info on social media has created a …

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9 Content Ideas to Maximize Social Media Outreach

When you’re fresh out of school and not quite ready to branch out on your own, it’s easy to partner up with another practitioner while you’re learning the ropes. You don’t have to worry about the admin side of the business or how to come up with fresh content ideas to bring new patients in …

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How to Build Loyal Patients in 3 Easy Steps

I’ve got a quick question for you. Are you a loyal iPhone fan? Or have you pitched your stake in the Android camp? Personally, I’m all about the iPhone. But here’s why that’s important… While being dedicated to a type of phone may seem like a no-brainer, there are other areas where that loyalty is …

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Cure Your Social Media Writer’s Block in 3 Easy Steps

When you think of creating content for your social media, what comes to mind? What do I write? I don’t even know where to begin! Just uggggh… Talking to your patients comes so easily for you, but the thought of creating a social post may leave you feeling overwhelmed, frustrated or even paralyzed. This is …

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How to Be More Confident on Camera

Facebook Live, YouTube, IGTV – we’re in an age where video reigns supreme. While video is nothing new, it continues to grow in popularity with consumers and businesses. But shooting a video of yourself can feel awkward and intimidating. You might be thinking: Where do I point the camera? Does this outfit make me look …

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Wellness Professionals: Are you “Ghosting” your clients?

Your patients put their life into your hands, and as a wellness practitioner, it’s important for them to know that you’ve got their back.  Seems like common sense right? But many of us know from personal experience,  that isn’t always the case. Providers need to earn the trust of their patients, and the way to …

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