Business and Marketing

The Secrets of a Knock-Out Facebook Live

Most healthcare practitioners know they need to leverage social media to grow their practice. Social platforms, like Facebook, continue to be an excellent way to establish yourself as a trustworthy authority, build a connection with your audience, and grow your reach. There are a number of ways you can attract new patients within Facebook – …

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The Surprising Secrets Behind “All Sales Are Emotional”

If you spend any amount of time learning about marketing, then you’ve probably been told that people buy based on emotion. And that means sellers are “selling you” with emotion. You don’t have to look very hard to see it. Think about Black Friday ads, that trailer for the latest Netflix show, or opting to …

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Why Your Website isn’t Turning Prospects into New Patients – and How to Fix it!

Having a website is essential for your practice. You’ve invested in making your website look professional; you’ve written thorough descriptions of your services, shared a heartfelt message about the mission of your practice, and provided all the information your potential clients need to schedule an appointment with you. But alas, your calendar has more white …

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How to Be More Confident on Camera

Facebook Live, YouTube, IGTV – we’re in an age where video reigns supreme. While video is nothing new, it continues to grow in popularity with consumers and businesses. But shooting a video of yourself can feel awkward and intimidating. You might be thinking: Where do I point the camera? Does this outfit make me look …

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3 Simple Steps For Creating Your Monthly Marketing Strategy Image of woman sitting at desk writing

3 Simple Steps for Creating Your Monthly Marketing Strategy

Overwhelm is real – and likely one of the top reasons practitioners don’t enjoy doing their own marketing, especially when it comes to creating content for social media platforms. What once was a creative way to showcase your passions and hobbies is now more like a chore that you didn’t sign up for. Don’t worry …

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Wellness Professionals: Are you “Ghosting” your clients?

Your patients put their life into your hands, and as a wellness practitioner, it’s important for them to know that you’ve got their back.  Seems like common sense right? But many of us know from personal experience,  that isn’t always the case. Providers need to earn the trust of their patients, and the way to …

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