Many functional medicine practitioners assume that when patients stop caring after two or three visits, the problem is non-compliance, financial limitations, or a lack of commitment. In reality, those may only be symptoms. A more common issue is that patients never fully understood the journey ahead. When every follow-up appointment, supplement recommendation, laboratory test, and […]
Did you know that over 80% of functional medicine practitioners, just like you, turn to podcasts to stay ahead in their field? Podcasts are my favorite way to learn on the go – whether I’m commuting, charting, or sneaking in a well-deserved break (hello, self-care!). This year, The Clinical Entrepreneur Podcast delivered some of the
The Top 5 Podcast Episodes to Grow Your Functional Medicine Practice in 2025 Read More »
I’m back with an exciting topic I’ve waited too long to write about → social media. I know, I know – I get excited about some nerdy things, but don’t judge me, ok? 🤓 📲📲📲 So, why is this topic so exciting to me?? Because social media is one of the areas health practitioners struggle
Social Media For Health Practitioners (+ a FREE Social Media Tracker) Read More »
How to Create “Niche Messaging” If you’ve been around here for a while, you already know my thoughts on wellness niches! But if not, let it suffice to say that I think every health practitioner needs one! The great news is that many of you now have niches (yesss!), and you’re ready for what’s next.
So… You’ve Nailed Your Wellness Niche, Now What?? Read More »
Did you ever wish you could get ALL your marketing done in ONE day? Me too, but that’s not how marketing works! (Sorry, friends – you know I’ll always give it to you straight.) Even though you can’t get all your marketing done in a day, you CAN create the top piece of your marketing
Create a Lead Magnet in One Day Read More »
Last week, I decided to pay a visit to my favorite chiro in Seattle. His office is pretty blasé…. nothing remarkable or enticing. Just the same old thing every time I’m there. So you can imagine my surprise (and delight) when I noticed something new at his front desk. There was a product display full
How Product Displays Can Help You Grow Your Sales Read More »
I loooove the beginning of a new year. It reminds me of getting ready to start the new school year back when I was a kid. New grade, new things to learn, and new friends to make. The thing was – my excitement for the new school year started long before that first day. It
Create a Powerful 2022 Marketing Plan for Your Practice Read More »
Even though the holidays can be hectic, chaotic, and a little bit crazy, they represent the end of another chapter of our lives and the beginning of a new one. And that makes it the perfect time to think about how to market your practice to as many people as possible. But how do you
Market Your Practice During the Holidays Using These 6 Ideas Read More »
Are you someone who loooooves sales and marketing? Yeah, I didn’t think so. 🤣 It’s not too often that I come across a practitioner, regardless of their specialty, who loves marketing and selling their services. Oftentimes, the passion for genuinely wanting to help patients achieve success gets in the way of making sales – and
5 Powerful Marketing Strategies for the Holistic Practitioner Read More »
Like it or not, Google dominates the search engine world. In fact, 88% of online searches in the US are done using Google.1 On average, Google processes about 70,000 searches per second or 2 trillion a year!2 Those are some pretty impressive numbers. But here’s what’s even more interesting… Almost half of all searches on
Attract More Patients Using Google My Business Read More »
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