Someone asked me a question last week, and it’s one I get asked allll the time. Here’s what they asked: “What is your best piece of advice for health practitioners?” My answer was two-fold, and it came fast, without hesitation: Boom & Boom. Now, you don’t have to do them in that order, although if […]
I’m back with an exciting topic I’ve waited too long to write about → social media. I know, I know – I get excited about some nerdy things, but don’t judge me, ok? 🤓 📲📲📲 So, why is this topic so exciting to me?? Because social media is one of the areas health practitioners struggle
Okay friends, I’m back this week to talk about patient testimonials & reviews, and how you can use them to grow your wellness practice. But first, let’s take a quick trip down memory lane! Think back to the last major product you purchased. Do you remember what factors influenced your decision? Science says that what
How to Create “Niche Messaging” If you’ve been around here for a while, you already know my thoughts on wellness niches! But if not, let it suffice to say that I think every health practitioner needs one! The great news is that many of you now have niches (yesss!), and you’re ready for what’s next.
Did you ever wish you could get ALL your marketing done in ONE day? Me too, but that’s not how marketing works! (Sorry, friends – you know I’ll always give it to you straight.) Even though you can’t get all your marketing done in a day, you CAN create the top piece of your marketing
Friends, it’s true what they say: “The riches are in the niches!” It can be a hard pill to swallow (at first), but picking a niche is one of the best things you can do for your business & your patients. I know you came here hoping for some quick & simple business advice, and
Ahh… Technology! It can be a love/hate relationship for many clinicians. After all, you got into this field because you want to help people. Not because you want to spend hours tinkering around with technology & software! I hear you, friend! Whether you’ve warmed up to technology in recent years, or you still grumble about
Ok friends, time for a little trivia. Who was it that said “give me 6 hours to chop down a tree and I will spend the first 4 sharpening the ax”? If you said Abe Lincoln, I’m impressed, you’re quite the history buff (or maybe you googled it like I did). But let me tell
I’m going to just say it: fast-food chains got it right. Yep, they sure did. But before you think I’ve gone off the deep end, hear me out. Fast-food chains definitely get a LOT of things wrong, but there’s one thing they do extremely well. They know how to upsell their customers. You know what
They say “TV rots your brain,” but I’m here to tell you that’s a lie (well, sometimes). Take the CBS show Undercover Boss. It’s the one where an executive poses as an employee in their own firm. The goal is to find out what’s working in the business and what’s not. And it never fails.