niche

How to Market in Your Ideal Patient’s Language

Have you ever had someone walk up to you in the middle of the grocery store? Their face lights up as they smile and say, “Hey you!!” Soon, the two of you are chatting it up, but the reality is… you have NO idea who they are. Nada. But surely you must know them since …

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Why a Niche Matters and How You Can Get One

When you first start your practice, you may still be figuring out what you love to do. You know you want to help patients get healthier, but you haven’t found that one thing that lights you up. As a clinician, you’re trained and able to treat a whole host of health concerns. Whether it’s thyroid, …

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Attracting the PERFECT Patient!

It’s probably not the first thing you thought about when getting into the health and wellness space, but if you’re reading this blog, there’s a good chance that you already know the importance of attracting your ideal patient. You wouldn’t go to a physics professor for a demonstration of contemporary dance, would you? Of course, …

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