When you think of creating content for your social media, what comes to mind?
What do I write?
I don’t even know where to begin!
Talking to your patients comes so easily for you, but the thought of creating a social post may leave you feeling overwhelmed, frustrated or even paralyzed.
This is where having a go-to strategy for creating content is vital. Using a proven process will keep you from reinventing the wheel every time you need to hit “Publish” or “Go Live.”
If you’ve found yourself struggling to create your social media content, these three easy steps will get you posting knock-out content in no time.
Step 1: Create a List of Your Top 10 FAQs.
Before we get too far, grab a pencil and pen. Now, jot down the top 10 questions you receive from your patients. After you write them down, circle your top five.
To choose your top five, ask yourself:
- Which of these topics can you speak about for hours?
- Which ones are the most specific or relevant to your ideal patient?
You’ll want to make sure those top five questions really resonate with your perfect patient.
Step 2: Break Your Topics into Mini-Lessons.
When you post or go Live on social media, you aren’t giving long speeches or a dissertation. Our attention spans can’t handle that these days, and it’ll make content creation something you dread.
So, what do you do instead? You break it down.
After you’ve identified your top five questions, start breaking them into smaller pieces. Consider these smaller pieces as mini topics.
For example, let’s take the question, “Will I feel awful during a liver cleanse?”
Start dissecting that into smaller, bite-sized topics, such as:
- The role of the liver
- The liver produces bile, which is crucial for detoxification
- Cholesterol and its relationship with the liver
- Best ways to effectively do a liver cleanse
- How to support liver health after a cleanse
And I could keep going!
See how easy it is to take that one broad concept and turn it into several, more specific topics?
Now, each of these topics can each become their own post(s), blogs, or something you talk about when you go Live.
Step 3: Create a Title or Headline.
Once you have your mini topics created for your top five questions, now it’s time to create an intriguing title or headline.
Why do titles matter?
Titles actually hold A LOT of power. They have the potential to entice… or bore your readers. They provide a sneak peek into what your post or Live is all about. An engaging title can attract the right audience and keep them hanging on every word.
So, choose your title wisely.
If you’re stuck on creating that read-worthy title, try posing your title as a question.
When the brain hears a question, what happens? It tries to answer it. No one wants a question lingering out there, unanswered with no resolution. So, when you title your post as a question, readers see it, and their brains can’t help but engage.
Bonus Tips to Create a Stellar Post
You’re almost there! Your month of content has been outlined and titled, and you’re about ready to publish. Here are a few extra tips to help you cross that finish line strong.
- Make your posts visual. Since social media platforms tend to be very visual, include a photo or graphic with each post. You can find royalty-free images to use for free on Unsplash, Pexels, and Pixabay. If you want greater variety and are OK with paying for images, check out Shutterstock.
- Create an eye-catching design for free. If you want to make your own unique graphics, check out Canva. They have ready-made templates, or you can design your own. This tool is great if you want to announce promotions, create motivational posts, or add some artistic flair to your visuals.
- Use a post scheduler. Remembering to post when you have tons of other things to take care of is tough. Take the pressure off yourself by using a social media scheduler. Tools like Hootsuite, Loomly, and SmarterQueue offer the ability to schedule your posts in advance across multiple platforms.
These resources have saved me tons of time and energy, and I know they can for you, too!
You Already Have the Answers
Figuring out what to write on social media can feel overwhelming. But the reality is – you already have access to all the content you could ever need right within the walls of your practice.
Once you’ve gone through these three steps and used some of those bonus tips, you’re so close to being done – for the whole month! Make sure to set aside a couple of hours this week to finish your posts and get them off your plate.
If you’d like even more resources on creating social media content, including some freebies on getting your content created even faster, head over to my recent podcast. Don’t forget to check out the show notes for links to some goodies!