As a dedicated healthcare provider, you are no stranger to knowledge. You’ve spent years studying and honing in on your specialized field. From textbooks to on-the-job experience, you know firsthand the value of learning. As you continue working with patients in your clinical practice, it’s tempting to think you know all the answers. You have …
Having a website is essential for your practice. You’ve invested in making your website look professional; you’ve written thorough descriptions of your services, shared a heartfelt message about the mission of your practice, and provided all the information your potential clients need to schedule an appointment with you. But alas, your calendar has more white …
Why Your Website isn’t Turning Prospects into New Patients – and How to Fix it! Read More »
It’s been long believed that the more engaged you are in something, the more likely you are to stick with it. You feel motivated, energized, and focused. You have a stake in the game – you’re committed. The same applies to your patients. A patient who’s actively invested in their health is more likely to …
As a healthcare practitioner, you have the training and credentials to diagnose and treat a variety of health conditions. You have the ability to effectively weed out misinformation. You are confident in your knowledge and the holistic solutions you offer. And you practice your expertise daily. But the same isn’t true for the patient. Their …
Any marketer will tell you that customers value their experiences with businesses. Their experience involves everything from the impressions they have about your business, to what they encounter when they visit your store, website, or social media page. Whether it’s in-person or online, the customer experience should become the main focus of all business interactions. …
Facebook Live, YouTube, IGTV – we’re in an age where video reigns supreme. While video is nothing new, it continues to grow in popularity with consumers and businesses. But shooting a video of yourself can feel awkward and intimidating. You might be thinking: Where do I point the camera? Does this outfit make me look …
It’s probably not the first thing you thought about when getting into the health and wellness space, but if you’re reading this blog, there’s a good chance that you already know the importance of attracting your ideal patient. You wouldn’t go to a physics professor for a demonstration of contemporary dance, would you? Of course, …
Overwhelm is real – and likely one of the top reasons practitioners don’t enjoy doing their own marketing, especially when it comes to creating content for social media platforms. What once was a creative way to showcase your passions and hobbies is now more like a chore that you didn’t sign up for. Don’t worry …
3 Simple Steps for Creating Your Monthly Marketing Strategy Read More »
Your patients put their life into your hands, and as a wellness practitioner, it’s important for them to know that you’ve got their back. Seems like common sense right? But many of us know from personal experience, that isn’t always the case. Providers need to earn the trust of their patients, and the way to …
Wellness Professionals: Are you “Ghosting” your clients? Read More »
With all the fervor and excitement of COVID-19 in the air (and the almost constant barrage of information about it anytime we look at a screen) it’s no wonder that most of us are reaching deep into our herbal tool-bags to find the right solutions. We are, after all, in the midst of a historic …
“The only thing influenza may be capable of killing is germ theory itself.” Read More »
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