Blood chemistry continues to be the gold-standard test within the healthcare system. It provides a window into the patient’s health and encourages better communication between you and your patient. Blood labs can help bridge the gap between conventional treatments and holistic alternatives, providing confidence and assurance for the patient. Establishing a solid baseline with blood […]
How to Educate Your Patients About Their Labwork Read More »
If you spend any amount of time learning about marketing, then you’ve probably been told that people buy based on emotion. And that means sellers are “selling you” with emotion. You don’t have to look very hard to see it. Think about Black Friday ads, that trailer for the latest Netflix show, or opting to
The Surprising Secrets Behind “All Sales Are Emotional” Read More »
As a dedicated healthcare provider, you are no stranger to knowledge. You’ve spent years studying and honing in on your specialized field. From textbooks to on-the-job experience, you know firsthand the value of learning. As you continue working with patients in your clinical practice, it’s tempting to think you know all the answers. You have
7 Steps to Empower Your Lifetime Learning Read More »
Having a website is essential for your practice. You’ve invested in making your website look professional; you’ve written thorough descriptions of your services, shared a heartfelt message about the mission of your practice, and provided all the information your potential clients need to schedule an appointment with you. But alas, your calendar has more white
Why Your Website isn’t Turning Prospects into New Patients – and How to Fix it! Read More »
It’s been long believed that the more engaged you are in something, the more likely you are to stick with it. You feel motivated, energized, and focused. You have a stake in the game – you’re committed. The same applies to your patients. A patient who’s actively invested in their health is more likely to
How to Grow Your Practice Using Blood Labs Read More »
As a healthcare practitioner, you have the training and credentials to diagnose and treat a variety of health conditions. You have the ability to effectively weed out misinformation. You are confident in your knowledge and the holistic solutions you offer. And you practice your expertise daily. But the same isn’t true for the patient. Their
7 Simple Ways to Encourage Overwhelmed Patients Read More »
Any marketer will tell you that customers value their experiences with businesses. Their experience involves everything from the impressions they have about your business, to what they encounter when they visit your store, website, or social media page. Whether it’s in-person or online, the customer experience should become the main focus of all business interactions.
Simple Ways to Boost Your Customer Experience Read More »
Facebook Live, YouTube, IGTV – we’re in an age where video reigns supreme. While video is nothing new, it continues to grow in popularity with consumers and businesses. But shooting a video of yourself can feel awkward and intimidating. You might be thinking: Where do I point the camera? Does this outfit make me look
How to Be More Confident on Camera Read More »
It’s probably not the first thing you thought about when getting into the health and wellness space, but if you’re reading this blog, there’s a good chance that you already know the importance of attracting your ideal patient. You wouldn’t go to a physics professor for a demonstration of contemporary dance, would you? Of course,
Attracting the PERFECT Patient! Read More »
Overwhelm is real – and likely one of the top reasons practitioners don’t enjoy doing their own marketing, especially when it comes to creating content for social media platforms. What once was a creative way to showcase your passions and hobbies is now more like a chore that you didn’t sign up for. Don’t worry
3 Simple Steps for Creating Your Monthly Marketing Strategy Read More »
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