064: Are You Running Your Practice as a CEO or a Practitioner?
Maybe this is an unpopular opinion, but I find that practitioners fall into entrepreneurship almost accidentally. We want to practice our craft and help others achieve their own health goals and the only way to do that is to a) start our own business/practice or b) go to work for someone else in their business.
I’ve found that most practitioners choose option A which is perfectly fine, except…. we are much better at being the service provider than the business owner. After all, there probably wasn’t a “How to Be A Business Boss 101” requirement at your school or university.
Your business is just like one of your patients – it needs to be nurtured, cared for, and then maintained. And if you don’t have a clue about how to do that (most business owners don’t….), it can result in chaos down the road. But there’s a super easy way to think about how to have the best of both worlds by keeping your ‘practitioner brain’ out of business conversations and enlisting the sage advice of your CEO brain.
And that’s what we’re talking about on today’s podcast! We’ll be diving into why you should start working ON your business to nurture its growth while still providing exceptional care for the people you serve, with zero pressure either way.
Unfortunately, there isn’t a storybook hero coming to save your business, so it’s time to crank up the self-discipline and get to work! I’ll have you brushed up on CEO responsibilities in no time, ready to conquer your next big business project like a BOSS!
- (4:09) What the #1 focus in your business should be.
- (6:55) Would you be on the chopping block if you hired a new Owner to assess your business?
- (10:04) How the same problem is viewed differently from a CEO’s perspective vs. a practitioner’s.
- (15:43) When to ask yourself which “hat” you need to be wearing at any given moment.
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