308: Why Every Marketer I Hired Was a Mistake (20+ and Counting)

If you’ve been thinking about hiring a marketing company to grow your wellness practice, I need you to read this first. I’ve made this mistake 20 times, and the most recent one was just a few months ago.

Here’s what people inside the marketing world already know about us: wellness practitioners are considered the easiest people to sell to. We’re busy, we want to help, and we say yes when we should hang up. Then we keep paying, month after month, convinced that eventually it will eventually work.

But it won’t. Not because all online marketers are bad (though some of what’s happening right now is a full on scam). It’s because the most important part of marketing your practice, knowing exactly who you serve and why they should choose you, cannot be handed off. That work has to start with you.

The practitioners who are actually growing aren’t always the best clinicians. They’re the ones who think like marketers first. Your bank account is already reflecting which one you are.

What you’ll discover:

• The new AI trick cold-callers are using right now to get a foot in your door before you even realize what’s happening
• What marketers know about wellness practitioners that we don’t know about ourselves, and exactly why it makes us easy targets
• The mindset shift that separates practices that grow from those that stay stuck year after year
• What your bank account is quietly reflecting about the way you’re leading your business
• Why no marketing company, no matter how good their pitch sounds, can do this particular part of the job for you