049: 5 Key Elements of a High-Converting Website
In this digital age, everyone is online and everyone has a website. And if you’re a practitioner (and a business owner!) then your website should be as warm and inviting as your own home. There’s a big difference between a basic website and a great website, and I’m going to share five key elements that will make sure that your website is working for you to help grow your practice.
When I work with practitioners, I love to do a deep dive on their website to review the content, the “About” page, and the services they provide. I’m looking to see if the layout is clean and tidy. Do they have a call to action? Does the website tell me what they’ve done and how they can help me, or is it just about them? Ultimately, the goal should be to help convert visitors and prospects into patients, and I’m here to help you do that.
So today, I’m going to walk you through the five key elements of a website that’s built to convert. I’ll share some tips on how to create a website that resonates and attracts the patients that you want to see, and with a few simple changes you’ll be turning those page clicks into new patients in no time my friends!
- (2:16) Why simply having a website isn’t good enough anymore.
- (7:58) How to write a headline that grabs a viewer’s attention–and why you should keep it simple.
- (12:08) The importance of adding your phone number above the fold and on the very top of your homepage, even if you have a Call Now button right next to it.
- (13:38) Why it’s so important to have the same call to action across your entire site.
- (15:44) The types of photos to include on your website–and why you shouldn’t fill the page with photos of yourself.
- (17:26) Why your About page isn’t about you, but about resonating with your patients.
- (22:44) How ClinicalCatalyst.com can help you evaluate and optimize your website for free right now.
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