How to sell WITHOUT selling... Do you struggle when it comes to having the 'sales' conversation? It feels awkward and uncomfortable sometimes, but does it have to always be that way? Instead of thinking of it as a sale, I recommend considering a different approach. Think of it in the context of the transformation you're providing. And then give them the chance to say YES to themselves! Remember, authenticity is key here. When you put the other person first, they automatically feel more connected and have a greater sense of trust. #winwin Look for ways to tweak the way you present what you do. Make it about THEM and not about YOU!