117: Work Smarter (Not Harder): Pick 👏 A 👏 Niche 👏
October 4, 2022
I’m not one to sugarcoat things.
And the truth is… sometimes marketing your business can feel like you’re in a boat in the middle of a huge lake, with only one oar.
“… just 🛶 keep 🛶 paddling!”
[** shouted as the boat spins in yet another circle** ] 😅
This is not what you signed up for when you decided to start your business, amiright??
But oftentimes that’s exactly how it feels when you’re showing up every day, trying to put all that marketing advice into action.
- Posting on social media
- Sending out regular emails
- Sharing your patient success stories
And still… your calendar isn’t even close to full!
Been there, done that. 😖
Now you’re left wondering if you need to start dancing on TikTok with bottles of supplements just to run a profitable online wellness business. (spoiler: NO, you don’t).
Fortunately, I have something much better (and less painful) than dancing on TikTok.
In fact, this one important secret will make allllll your marketing efforts easier.
And it’s actually quite simple once you understand how to do it.
Ready for it??
🪄Pick a niche. That’s it!
You and I are going to have a serious conversation about this simple but profound marketing tip on today’s podcast episode. I’ll show you exactly how you can get the most bang out of your marketing buck by simply narrowing in on (1) who you want to serve and (2) exactly how you can help them.
So if you’re tired of paddling around in the same old circle, listen in and I’ll give you another oar to use! You’re not going to want to miss my analogy about picking your niche – it will leave you nodding your head “yesss!”
p.s. If the mere idea of niching down terrifies you & leaves you worried about having to say NO to everyone else, then you REALLY cannot afford to miss this episode.
Let’s niche down so you can grow that amazing practice! 🎉
Gold Nuggets
- (1:36) I can’t believe how often I hear this, and it’s 👏 a 👏 MYTH 👏
- (3:58) This is what happens when you pick a niche (here comes the “ahah” moment 💡)
- (5:28) This is why you’re not getting the response you want (hint: it’s not you, it’s your message 🗣️)
- (9:25) Ok friend, check your website for these phrases (this one drives me battyyy 🦇)
- (15:00) This is what leads to EFFECTIVE marketing.💥 More is not better here, folks.
Links Mentioned In This Episode
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