virginia irby

009: Using Blood Labs to Grow Your Practice with Virginia Irby

Without education, you can’t expect to position yourself for success. This is especially true when it comes to lab work – a field where so many patients take their results to Google, misinterpret their data, and fail to shape the trajectory of their health in a productive and positive way. When patients can’t make sense of their results, they overreact, adopt unsafe practices, and rarely set themselves up for good long-term outcomes.

However, as healthcare providers, we can give our patients the power to deeply understand what lab results really mean – and use this skill to grow our businesses.

Dr. Virginia Irby has been doing just that for the last 13 years. Her practice is focused on nutrition, and she has a remarkable gift for helping her patients understand their labs better than their primary care providers. Today, she joins the podcast to walk me through how she uses a free lab consultation to bring new patients into her practice with a 100% conversion rate, the role labs play in follow up appointments and progress tracking, and why her proven methodology keeps patients coming back.


Gold Nuggets

  • How to provide massive amounts of value and win patients during a complimentary, 15-minute assessment of their lab results.
  • Why so-called “acceptable ranges” are so flexible – and how to help educate patients about this.
  • How blood labs can be incorporated effectively into virtually any practice.
  • Why Virginia spends lots of time in her consults, either virtually or in-person, making drawings to simplify complicated concepts.
  • Why Virginia is not big on testing, why she almost always knows the answer before she orders a lab test, and her protocol for testing based on patient age.


It's so much less expensive for you to stay healthy than it is to get healthy. – Dr. Virginia Irby Share on X



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Hi, I’m Ronda Nelson and I help wellness practitioners grow thriving, profitable practices that allow them to work with ease, live a life they love and make an income they can be proud of.

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