079: Using the “Who Not How” Principle in Your Practice
If you tend to avoid dealing with business-related tasks in your practice, you’re not alone. Balancing your bank statements or working on a well-thought-out marketing strategy isn’t what you signed up for when deciding to pursue a career in functional or alternative medicine.
Helping your patients achieve their health goals is what you love doing the most, as it should be. But just like two sides of a coin, there are two distinct aspects of running a practice: clinical work and business-related tasks. The latter can easily become our undoing if we aren’t paying attention.
That’s why I want to introduce the “Who Not How” principle, which has helped me develop a network of other professionals to help me with the business tasks I don’t love doing. These individuals can do what they do best which allows me to do what I do best! They are the “Who’s” that have the “How” to help us thrive as clinicians.
It’s not a failure if you choose to hire someone to do something that doesn’t light you up. It’s actually a genius business move!
- (2:00) What you need to know and what you need to avoid.
- (4:11) What differentiates a clinician from a CEO.
- (5:02) Why I absolutely love the Who Not How.
- (10:16) Three responsibilities you should consider outsourcing.
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