079: Using the “Who Not How” Principle in Your Practice

If you tend to avoid dealing with business-related tasks in your practice, you’re not alone. Balancing your bank statements or working on a well-thought-out marketing strategy isn’t what you signed up for when deciding to pursue a career in functional or alternative medicine.

Helping your patients achieve their health goals is what you love doing the most, as it should be. But just like two sides of a coin, there are two distinct aspects of running a practice: clinical work and business-related tasks. The latter can easily become our undoing if we aren’t paying attention.

That’s why I want to introduce the “Who Not How” principle, which has helped me develop a network of other professionals to help me with the business tasks I don’t love doing. These individuals can do what they do best which allows me to do what I do best! They are the “Who’s” that have the “How” to help us thrive as clinicians.

It’s not a failure if you choose to hire someone to do something that doesn’t light you up. It’s actually a genius business move!


Gold Nuggets

  • (2:00) What you need to know and what you need to avoid.
  • (4:11) What differentiates a clinician from a CEO.
  • (5:02) Why I absolutely love the Who Not How.
  • (10:16) Three responsibilities you should consider outsourcing.


Links Mentioned In This Episode

Who Not How

Social Content Collector course (coupon code expires 1/16/2022)

Are You Running Your Practice as a CEO or a Practitioner?

Connect with Ronda

Rate, Review and Subscribe

If you enjoyed today’s episode of The Clinical Entrepreneur, hit the subscribe button in Apple Podcasts, (or wherever you listen) so future episodes are automatically downloaded directly to your device.

Please also consider rating and reviewing my show on Apple Podcasts! Reviews go a long way in helping us build awareness so that we can help even more clinicians build profitable practices—just like you! Be sure to leave an honest review and let me know what you loved most about the episode!

  • Click here for Mobile, scroll to the bottom, tap to rate with five stars, and then select “Write a Review.”
  • Click here for Desktop, select “Listen on Apple Podcasts,” see the Ratings and Reviews section, click to rate with five stars, and then tap “Write a Review.”


Ronda Nelson Smiling

Hi, I’m Ronda Nelson and I help wellness practitioners grow thriving, profitable practices that allow them to work with ease, live a life they love and make an income they can be proud of.

Scroll to Top