Creating content for your ideal audience!
The #1 issue I hear from practitioners is that they don't know how to market their practices. They have 'tried everything' but nothing seems to work.
But here's the thing - if your social media posts and your marketing content aren't addressing the primary concerns of your ideal patients, you just end up being another noisy fish in an overcrowded pond.
The best way to create your own pond where only the right kind of fish come to feed is to create a very specific message - i.e. identify your ideal audience and talk DIRECTLY to them.
When you try to help everyone with everything, your marketing message becomes diluted. But when you put your stake in the ground and become known for working with a certain type of patient or condition, your marketing message all of a sudden begins to attract attention!
Be sure to listen to tomorrow's podcast with my good friend, Rachel Miller, who will share her best strategies for finding your ideal audience on Facebook and how to spread your message safely, without fear of censorship.
I've got your back, my friend.
If you're feeling stuck and not sure how to grow your business, I'd love to help. Click here for more info about how we can work together to fine-tune your marketing message and put your practice on the map!
Always my best,
Ronda