300: The Real Problem With the Standard Process Price Increase

The Standard Process price increase and the MediHerb price increase sparked a lot of conversation in the practitioner community back in December. Some people were frustrated. Some were ready to make changes. Others were more neutral. And honestly, I get all of it.

Because this is not some minor annoyance. When supplement prices go up, it affects what you stock, what you recommend, what your patients can afford, and how confident you feel putting a protocol together without wondering whether it is all getting too expensive.

But the real problem is not just that prices went up. The real problem is what happens when frustration starts driving decisions that should still be clinical.

In this episode, I’m sharing my perspective on the whole thing, including my own history with Standard Process, what the pricing data actually showed when I went back and looked at it, and the five questions I think practitioners need to ask before they start changing products, switching companies, or making protocol decisions from a place of irritation.

What You’ll Discover:

• Why price increases can push practitioners into reaction mode fast
• Why frustration with a company should never be the reason you change a recommendation
• What the pricing data from 2022 to 2026 actually showed about the Standard Process price increase and MediHerb increases
• Why MediHerb and Standard Process are not exactly the same conversation
• The five questions to ask before switching products, brands, or protocols
• When a higher-priced product may still be the better choice for the patient
  

Timestamps:

• 1:28 The Facebook post that sparked the conversation
• 03:46 Ronda’s personal history with Standard Process
• 06:35 Why being mad is not a treatment strategy
• 11:49 Why MediHerb went up more than Standard Process
• 15:03 From blind loyalty to intentional choosing
• 21:47 Five questions to ask before switching anything

Resources & Links:

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