297: How to Raise Your Prices Without Losing Patients

If your prices haven’t changed in several years – it may have less to do with your patients and more to do with what you believe you’re worth.

Episode Summary:

Most practitioners know their prices are too low. The problem isn’t the knowing – it’s the underlying fear that prevents them from making a change. In this episode I’m sharing the four biggest fears around raising your prices and the mindset shifts needed to get over it. You’ll have the exact framework and the confidence to finally do something about it.

What you’ll discover:

•   The sneaky belief about your patients that keeps your fees too low – and why it’s simply not true
•   Why “one more certification” isn’t the answer
•   The double-minded problem that every practitioner-owner faces – and which one should never be setting your prices
•   The exact language to use when you raise your rates (and the two things you should never say)
•   Why charging less isn’t being humble – it’s actually sending the wrong message to the people you serve
  

Timestamps:

• 05:16 The $20 raise – and what it revealed about how I really see my own value
• 07:44 Stop assuming how much is in their wallet – it’s none of your business
• 11:16 The CEO or the practitioner – which one is determining your fees?
• 13:21 How to raise your rates without overexplaining, apologizing, or offering a justification
  

Resources and Links:

If you’re ready to get the business side of your practice headed in the right direction, Clinical Business Academy will provide the framework, systems, and accountability to help you do just that. Schedule a Practice Strategy call with Ronda and find out if CBA can help.