073: How to Improve Your SEO Ranking and Increase Online Traffic
We all want to have a website that shows up as the top searched result and is seen by all the right people. But, unless you’re in a super niched business, that’s not likely to happen. There are a multitude of factors that impact whether you’re on page 1 of a search or page 83, and a surefire way to better your position is to improve your SEO.
Many practice owners give little thought to the structure of their website or how well the copy speaks to their target audience. But these are the exact factors, among many others, that can raise your website ranking and are where we start when trying to improve your SEO. It used to be that a website was a luxury, afforded only to those who could spend the dollars to invest in one, but not anymore!
In today’s digital age, it’s more important than ever to have a beautifully designed and fully optimized website that conveys exactly what you do, who you serve, and the transformation you’re providing. This increases your digital relevance and helps you show up for the people you most want to serve.
This podcast provides the down and dirty details about the seven key items your website needs in order to be seen by the right people at the right time. There’s a looooooot of fish in the wellness pond so-to-speak, but your patients need to see your caviar and not your competitor’s imitation crab.
Optimizing your page and improving your SEO isn’t something that has to be done by the experts, at least when you’re getting started. So join me today for how to DIY your SEO starting today!
- (1:21) How Search Engine Optimization works on the back end.
- (5:10) 7 ways to drive more traffic to your website.
- (9:00) How to find out if your website is optimized for mobile.
- (13:30) Using backlinks is an easy way to keep your audience in your ecosystem.
Links Mentioned In This Episode
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