026: 10 Things You Must Know About Your Ideal Patient
January 5, 2021
As we enter into 2021, we’re all looking deep within our wellness practices to determine exactly what we’re going to do differently this year. Although we can’t see what curveballs, challenges, or setbacks that could lie ahead, there’s one thing we can do right now: make sure that our marketing message resonates and reaches the right audience!
Because here’s the truth – you may be the best clinician in your area but if someone else (who isn’t nearly as awesome as you are) does a better job at marketing their services, they will come out on top.
So if you’re struggling to bring in new patients, fill up your schedule, or increase your revenue, the problem is most likely with your messaging. This means it’s time to sit down and figure out exactly who your ideal patient is so you can reel them in. What health conditions do they have? What’s their occupation? At their core, who are they, really?
Today’s episode is all about determining precisely who you serve. You’ll learn ten invaluable things you absolutely must know to craft a message that doesn’t just resonate with your ideal patient, but shows them that you (and no one else) are the person who can best help them.
Gold Nuggets
- Why trying to serve everyone ensures that you will serve no one.
- How knowing your ideal patient’s age, gender, occupation, hobbies, and interests can all help you find your niche.
- Why it’s important to know what your ideal patient likes to watch and listen to, where they hang out on social media, and their primary problems as you create your message.
- Additional questions and resources you can use to niche your practice.
Shareable
“When we decide that we are going to serve everyone, we in essence, serve no one.” - @DrRondaNelson Click To Tweet
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