093: Attract More Patients by Raising Your Price
Raising your prices should not be an apocalyptic, world-shattering event. You may think that all your patients will leave if your prices go up because ‘they can’t afford it.’ But how do you know for certain that they will actually bail on you for someone else, just because the cost of a visit went up by $10?
And even more importantly, how do you know they can’t afford a price increase? Maybe they can – but either way, honestly, it’s none of your/our business! 😉
Because in the customer’s mind, price is an indicator of quality. 💵💎
Would you rather drive a clunky 4-cylinder stick shift with no bells and whistles or a luxury car that can basically drive itself, parallel park on its own, take your coffee order, and tell you the weather? ☀️☕️
It’s true – both have 4 tires, a steering wheel, a gas pedal, a brake pedal, an engine… and essentially, they both accomplish the same thing. 🚙
But which car would you rather have? Sign me up for the Mercedes! I wanna ride in style! 💁🏻♀️
Your patients are no different. They want to have the Mercedes experience! And if you deliver exceptional results, help them restore their health, and provide a great customer experience, your prices should accurately reflect your level of service!
Simply stated, when you raise your prices, you elevate the perceived value of what you deliver and establish yourself as the authority in your niche.
Patients will perceive your services as better quality and will most likely choose to work with you over the practitioner whose price is 50% less and isn’t nearly as awesome. 🙆♀️
So, pick a date to raise your prices, and don’t look back! 🚀
- (2:40) How to think about price from your patient’s point of view.
- (5:28) Who wants to ride in a 4-cylinder car?
- (7:21) Addressing objections to raising your prices.
- (12:49) What happened when my prices went up…
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