Boost Your Revenue with These 11 Paid Challenge Ideas
At the beginning of the year, many people make new commitments that have to do with their health. They may need to lose weight, take more time for self-care, improve their diet, or get to the gym.
But the reality is, even though January is the most common goal-setting month,
And while January is known for health resolutions, your patients still want these same outcomes throughout the year. So why not offer them something that will help them achieve their goals during the other 11 months of the year?
Here’s a simple way you can do that – and bring in a bit more revenue at the same time:
Offer a paid challenge.
How Paid Challenges Can Boost Revenue
A challenge is nothing more than bringing a group of people together for a specific period of time to achieve a certain result. They are easy to do and a great way to boost your visibility in the community.
Challenges are a great way to…
- Attract more of your ideal patients.
- Focus on a certain outcome or goal and help them be successful.
- Draw attention to your brand and a build a movement around the people you love to serve.
But a lot of the challenges you might see out there are free. Don’t get me wrong. Free challenges are great if you want to attract more people, but the downside is that you might be attracting the tire-kickers who aren’t really committed or aren’t your ideal patient.
This is why paid challenges are different. Aside from them being a source of revenue for you, paid challenges tend to draw in a smaller but more qualified crowd. While the total number of people may be less than during a free challenge, these prospective patients are typically more serious about improving their health.
There are a couple of different ways you can monetize your challenge even further.
Here are three:
- Include supplements or other products in the challenge that they need to order from you to successfully complete the challenge.
- Offer an upsell to a VIP group to help them get results faster or have more of your time.
- Promote a service or package at the end so they can keep having success long after the challenge is over.
Alright, so maybe you’re thinking you’re ready to do a challenge. But what kind of challenge should you offer?
11 Ideas for Your Paid Challenge
Not sure what the theme of your challenge should be? Fortunately, you have a lot of options! You can design your challenge based on a theme, a set of symptoms you specialize in, or the calendar.
Whether you choose a time of year or a specific set of symptoms, decide on a theme that’s specific and is focused on the transformation they will receive.
Here are six challenge ideas to help get your creative juices flowing:
- 1, One New Veggie Challenge: Eat 1 brand-new vegetable a day and share a photo (be sure to have them tag you). Provide a list of 15-20 vegetables, their nutrient content and a few recipes for each. Patients LOVE this!
- 2. Hydration Challenge: Drink at least 8 glasses of water a day for a week. Send them quick fruit or veggie infusion recipes and have them post a fun photo when they’ve finished their 8th glass.
- 3. Meditation Challenge: Have patients meditate for 20-minutes a day and complete a meditation tracker. (This one’s also great if you want to include some essential oils to help them with their stress or focus.)
- 4. Gratitude Challenge: Gratitude is a powerful way to shift your mindset. Every day for two weeks, have your patients write down three people or experiences they’re grateful for. Share yours as well. (This is a great one to have them bring along a buddy.)
- 5. The Holiday Challenge: Create a 4-week challenge to help keep your patients on track with their nutrition during the holidays. (You can also spin this to help your patients stay on track during their summer vacations!)
- 6. Rest & Recharge Challenge: Help your patients create a healthy bedtime routine including reducing blue light, electronic devices and wifi interference. Have them track their sleep each night to make sure they get the appropriate amount of hours.
I personally looove the idea of having a challenge that includes supplements. This can be a significant revenue stream and it helps your patient get even better results.
Here are five ideas for supplement-based challenges:
- Brain Boost Month: Have patients use Ginkgo Forte every day for a month, and then report every week about what they’re noticing. You can easily add a few more supplements to increase their results.
- Energy Boost: Promote a liquid herbal blend to boost energy along with calming minerals, a list of foods to avoid, and an exercise tracker that each participant must incorporate into their daily lives in order to successfully complete the challenge.
- Mini Blood Sugar Reset: A 2-week challenge that includes daily use of Diaplex, Gymnema, and Cataplex GTF.
- Bust the Tension: This challenge can include ashwagandha or kava as herbal support, essential oils, a diffuser, and daily yoga stretches.
- Winter Skin Care Challenge: You can focus on hydration and offer a DIY skincare cream that’s infused with quality herbs that help the skin look and feel radiant.
Whether you’re just starting to offer supplements in your practice or if you’ve been doing it for years, creating a challenge that includes them is a perfect way to help them achieve a better transformation and build great momentum for your practice.
How to Create a Paid Challenge
When it comes to organizing a challenge, I like to keep it simple. Here are the steps I use:
- Make the decision that you’re ready to do one.
- Brainstorm what kind of challenge you want to do and what will be included. Let your team in on the planning. And if you’re flying solo, write down everything you want to include and refine it from there.
- Get all the details in order. Choose your challenge objectives, goals, and ultimate transformation. Also, decide on a start date, length of the challenge, and how people can sign up – you know, all those fun logistics we love. 😊
- Start letting everyone know. Send emails. Create posts. Go Live. Tell everyone you know – from the person at the coffee shop to the mailman. Just tell as many people as you can!
- During the challenge, post your progress online. And when it’s over, give all the details about how it went and some of the successes!
Running a challenge can be soooo exciting. You’ll learn A LOT the first time – and that’s okay. Here are a few of my biggest takeaways:
- Order any supplies or supplements ahead of time. Make sure you factor in plenty of time to ship to your patients or have them pick them up.
- As a special touch, include an extra gift in their challenge package to delight them. Could be a pill box, smoothie shaker or water bottle. Anything you can add is always nice.
- Take note of what worked and what didn’t. This one is huge. Take notes as you go. Document what worked, what didn’t, and what you want to do next time. This will make your next challenge even better.
There’s always some trial and error involved in doing challenges, especially your first one. But they can be incredibly rewarding for both you and your patients – not to mention a nice bump in your revenue.
What Will Your Paid Challenge Be?
The last piece of advice I have is this: Have fun!! Challenges are a creative way to help more people. Sure, they take some work, but they’re soooo worth it.
What will your next paid challenge be? Think through what would bring about the greatest transformation for your patients and then get to planning!
If you’re feeling stuck or are looking for other creative ways to grow your practice, let’s talk through it. I’m here to support you and help you build a thriving practice you love!