We’re all on different journeys, both in our lives and in our practices. You might be an acupuncturist who just finished your first year in practice. Maybe you’re a chiropractor who’s got two decades of experience. Or perhaps you’ve switched careers altogether and are starting to build your own health coaching program.

Regardless of where you’re at on the journey, each of us are at different points in our practices and are experiencing different levels of success – and challenges. No matter what those challenges are, when you have big goals yet feel stuck, that’s a great time to consider hiring a coach. 

I believe that one of the best decisions a practitioner can make is to invest in themselves by working with someone who’s already been there. And honestly, the sooner, the better. When you start looking for someone to help you grow your practice, you’ll quickly discover that there are so many options – different personalities, philosophies, and pricing, to name a few. Finding the right fit is super important and definitely NOT a one-size-fits-all situation.

Much like cars or boats, coaching programs come in a variety of makes and models. The first point of difference is usually individual vs. group coaching. Both have their own unique strengths and limitations, and it’s up to you to decide what’s best for where you’re currently at and where you want to go.

Choosing between individual or group coaching comes down to many factors.

If you’re leaning towards group coaching but aren’t quite sure if it’s the best choice yet, here are four reasons to consider it.

1. Lower Cost

One of the main perks of group coaching is its affordability. 

With individual coaching, you have dedicated one-on-one time with your coach which makes it more expensive but much more specific. On the other hand, with group coaching, you still have full access to the business coach, but it’s an access that’s shared with other practitioners. This helps to spread out the cost so that it’s lower for each individual.

It’s sort of like a timeshare – minus the scammy vibe and pushy salespeople.

2. Collaboration and Community

In a group coaching program, there is an additional benefit not found with one-on-one coaching – you have the benefit of enjoying a team dynamic. Doing what we do as wellness practitioners can feel lonely. Not everyone gets us. You’re likely to be limited in who you can bounce ideas off of. And when things get tough, it can be challenging to find someone to help you problem solve.

Being part of a group coaching program puts you smack-dab into a team environment. Yeah, you may have different goals depending on your type of practice or your ideal patient. And your background and life experiences may be vastly different from one another.

But you do have one very important thing in common – you’re all building successful practices so you can serve more people, make a good income and live a life that you LOVE.

And you know what else? As you dig a little deeper, you may find that you have some of the exact same fears and challenges as everyone else. And along the way, you’ll not only be able to learn from the others but will be able to contribute your own unique perspective to help someone else. 

There’s something magical about being able to give support, encouragement, and guidance while also having others encourage and invest in YOU. Being part of a group of like-minded practitioners is an incredible way to grow your practice.

3. Accountability

Just because you may be the only one running the show at your practice, doesn’t mean you have to go it alone! 

And really, if you’re doing it all by yourself, you’re probably making some mistakes that you aren’t even aware of. (Yeah, I’ve been there.) As humans, we’re designed to connect and have relationships – both personal and professional.

The relationships you form inside a group coaching environment have the potential to provide amazing accountability, and very often, life-long friendships develop. Whether it’s your coach checking in on you or another practitioner making sure you’re staying on target to hit that goal – there’s nothing like the accountability that comes from a group coaching environment.

4. Expands Your Network

I love meeting different types of practitioners – ones who have different niches and those who offer completely different services than I do. There’s sooooo much we can learn from one another, whether they do what we do or not. 

Expanding your professional network is a major perk when it comes to group coaching. And it goes beyond a quick virtual handshake, sharing what each of you do. Spending time together provides the opportunity to really get to know each other in a deep and impactful way.

It also allows for significant opportunities to collaborate. As the saying goes, “two heads are better than one.” There is incredible benefit to connecting and collaborating with other professionals who work inside different disciplines. 

It might be a massage therapist and chiropractor talking about the importance of posture, breathing and stretching exercises to improve focus and boost energy. Or it could be an acupuncturist and meditation coach teaming up to form weekly accountability groups, providing short trainings about managing stress. These types of connections can be be absolutely invaluable. 

Consider Group Coaching to Grow Your Practice

When it comes to finding the right coaching program, you have many factors to consider. One of the biggest ones is whether you’re going to show up or not. Like with anything, you get out of it what you put into it.

If you’re at a point in your practice where you need some additional support, direction, and accountability, I would recommend joining Clinical Business Academy – a group coaching program specific for healthcare practitioners.

As a clinician who’s practiced for over 15 years myself, I’ve personally experienced what it’s like to try and build a practice alone. And it’s no fun. I’d love the opportunity to talk with you to see if CBA is a good fit for you, your practice, and your goals. Because you deserve to have a thriving practice that removes the stress and allows you to do what you love – serve and impact even more people!